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Salesforce Media Cloud Consultant Exam Sample Questions (Q59-Q64):

NEW QUESTION # 59
A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?

A. standard salesforce reporting and dashboards
B. custom reporting solution
C. marketing cloud intelligence
D. CRM analytics

Answer: C

Explanation:
For analyzing the performance of a digital advertising campaign, especially when integrating data from Google Ad Manager,Marketing Cloud Intelligenceis the recommended product. This Salesforce tool offers advanced analytics capabilities, integrating data from various sources, including Google Ad Manager, to provide in-depth insights into campaign performance. It enables the creation of customized reports and dashboards that reflect key performance indicators, making it an essential tool for assessing and optimizing digital advertising campaigns.
References:
Salesforce Marketing Cloud Intelligence documentation:
https://help.salesforce.com/articleView?id=mc_overview.htm
Salesforce Google Ad Manager Integration Guide: Available through Salesforce Marketing Cloud Intelligence resources

NEW QUESTION # 60
A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
Which element should a Consultant create within Salesforce to be able to enter these details?

A. Connected App
B. Named Credentials
C. Auth. Provider
D. Custom Metadata

Answer: B

Explanation:
Named Credentials in Salesforce are used to securely store external service endpoints and authentication details such as client ID and client secret. When integrating with Google Ad Manager, the client and secret are used for OAuth authentication. Named Credentials simplify authentication handling for callouts by managing tokens automatically and securely. Connected Apps are typically for OAuth client registration but not storing credentials in this use case.
References:
Salesforce Named Credentials Documentation
Media Cloud Google Ad Manager Integration
https://developer.salesforce.com/docs/atlas.en-us.externalobjects.meta/externalobjects
/external_objects_named_credentials.htm

NEW QUESTION # 61
In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?

A. media content title: one(program), media channel: one (app), product: five
B. media content title: one(program), media channel: five (app), product: five
C. media content title: five(program), media channel: five (app), product: five
D. media content title: five(program), media channel: five (app), product: one

Answer: B

Explanation:
For a relationship where one program is shown on five mobile apps in digital ad sales, the consultant needs to configure the objects as follows: Media Content Title: one (program), Media Channel: five (app), Product:
five (C). This setup implies one program is available across five different apps, each requiring a unique product configuration to represent the advertising opportunity associated with the program on each app.
References:
https://help.salesforce.com/articleView?id=mc_overview.htm
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 62
Cloud kicks is using the google ad manager platform and there is an issue occuring at some point in the transmission of data between the system when an insertion document is being created. What can a consultant do to gather information avout the data being passed between the system?

A. review the payloads found on the orchestration plan item records
B. create a report against the process exception object and resend the insertion Order. if the error continues to occur, consult the report created by the consultant
C. start a trace flag under the debug logs, send the payload again, and search for errors
D. create a list view for the process exception object to show records that match the criteria and consult the results

Answer: C

Explanation:
To gather information about the data being passed between systems, particularly when an issue occurs during the transmission of data for an insertion order, a consultant can start a trace flag under the debug logs, resend the payload, and search for errors (A). This method allows for real-time monitoring and logging of system processes, helping to identify and diagnose the exact point of failure or error in the data transmission.
References:
https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/apex_debugging_system_log.h
https://help.salesforce.com/

NEW QUESTION # 63
Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?

A. media content title
B. product
C. media channel
D. ad creative size type

Answer: D

Explanation:
TheAd Creative Size TypesObject in Salesforce Media Cloud defines the resolution and dimensions required for ad creatives to be properly displayed across different devices. Thisobject is crucial in digital ad sales as it ensures that ads are appropriately formatted and rendered on various screens, enhancing the viewer's experience and the effectiveness of the advertisement. By specifying the resolution and size of ad creatives, this object helps in maintaining consistency and quality in ad presentations across different media channels.
References:
Salesforce Media Cloud documentation:https://help.salesforce.com/
Salesforce Advertising Sales Management resources:
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 64
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Salesforce Media Cloud Consultant Exam Sample Questions (Q59-Q64):

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