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Adobe Marketo Engage Architect Master Sample Questions (Q84-Q89):

NEW QUESTION # 84
What is a "detour" in a lifecycle model?

A. A manual override in lead scoring
B. A fallback stage for inactive leads
C. A temporary change in the lifecycle path due to specific conditions
D. A lead that bypasses the initial stages of the lifecycle

Answer: C

NEW QUESTION # 85
An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A. Scenario 1 - Use REST API and Scenario 2 - Use Webhook
B. Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
C. Scenario 1 - Use Webhook and Scenario 2 - Use REST API
D. Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API

Answer: A

NEW QUESTION # 86
Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)

A. Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.
B. Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.
C. Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
D. Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.
E. Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.

Answer: A,B

NEW QUESTION # 87
The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?

A. Check Activity Logs of affected records
Ask/find a small sample of affected records for reference
Build Smart Lists based off findings to see if findings cover all affected Person records
B. Audit CRM integration settings to ensure accurate person source tagging
C. Create a Performance report to capture all numbers over time
Cross reference with Program Analyzer using the Program view
Channel Filter to see which programs are likely causing issues
D. Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data

Answer: A

NEW QUESTION # 88
Which strategies support governance in a Marketo instance? (Choose two)

A. Consolidating all engagement campaigns
B. Implementing regular audit schedules
C. Reducing lead scoring rules
D. Enabling team-based workspaces

Answer: B,D

NEW QUESTION # 89
......

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Customized Adobe AD0-E560 Lab Simulation - AD0-E560 Latest Exam Pass4sure

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Adobe Marketo Engage Architect Master Sample Questions (Q84-Q89):

Latest Customized AD0-E560 Lab Simulation – First-Grade Latest Exam Pass4sure for AD0-E560: Adobe Marketo Engage Architect Master